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A black Coronet Ambassador box camera, Made in England, with a ribbed body, chrome-covered brilliant finders and a decorative metal front plate reading 'Coronet Ambassador, 6x9 cm'; shown from front, side and base (with a red 'Coro-Flash' label and serial H 62317), together with its printed 'Instructions for using the Box Camera' booklet.
Front · the decorative face-plate
Front · the decorative face-plate
Instruction booklet · W.259/E
Instruction booklet · W.259/E
MERID-54 · Mid-Century · England

Coronet Ambassador

Coronet Ambassador, made c.1955 by the Coronet Camera Company, Birmingham, England. Serial no. H 62317. Complete with its original instruction booklet (W.259/E, 'Printed in England').
The Coronet Camera Company, Birmingham, England
Verified

The British answer to the box camera, from the same shoebox lot as the German Agfa. Coronet of Birmingham built cheap, cheerful cameras for the family snapshot, and the Ambassador (c.1955) is a classic of the breed: a ribbed Bakelite front, a bright chrome face, two little finders, and one button to press. This example works in every function and keeps its original booklet — a small, complete survivor of the last age of point-and-press.

01

Opening

The British answer to the box camera — and, as it happens, from the very same four-item lot as the collection's German Agfa Synchro-Box. Where the Agfa is Munich sheet-metal, the Coronet Ambassador is Birmingham Bakelite: two cheap, cheerful, near-contemporary machines built to do the same simple thing — let an ordinary family take a picture.

02

The Object

The Ambassador is a classic 1950s box camera: a ribbed Bakelite front carrying a bright, decorative metal face-plate, on a sheet-metal body, with two “brilliant” reflecting finders under hinged chrome covers (one for landscape, one for portrait). It has a fixed-focus meniscus lens and a shutter with just two settings — instant and time (the time setting working, in practice, like a bulb, held open as long as the lever is pressed) — plus a colour-filter slide for skies. It exposes eight 6×9 cm (2¼ × 3¼ in) frames on a roll of 120 film. On the base, a red label urges the owner to buy the “Coro-Flash” gun “for day or night indoor flash snapshots,” and the front carries the Coro-Flash contact sockets — Coronet's own flash system.

03

The Maker

The Coronet Camera Company was founded in 1926 at 48 Great Hampton Street, Aston, Birmingham, and became one of Britain's best-known makers of inexpensive cameras — most famously the little Coronet Midget of the 1930s, and a long line of 1950s box and Bakelite models like this one. Coronet was to the British snapshot roughly what Agfa's box was to the German: the cheapest way into photography, sold by the hundred thousand.

04

The World It Came From

By the mid-1950s the box camera was in its last flowering — the simplest possible photographic tool, on the eve of the 35 mm and Instamatic era that would sweep it away. The Ambassador's booklet catches the whole spirit of it: an exposure table for “well-lit room near a window,” advice for photographing “inside buildings, churches,” and, at the back, an advertisement for the Coro-Flash “for Christmas and Birthday Parties and all other Occasions.” This is the same democratic moment the collection's Ross Ensign Ful-Vue Super and the Camera and the Album narrative describe — photography as something anyone could simply do.

05

This Copy

Complete and in full working order: every function operates — the finders, the filter slide, and both shutter settings (instant and time). The Bakelite front, chrome plate and hinged finder-covers are sound, and it carries a serial number, H 62317, on the base. Crucially it keeps its original instruction booklet (Instructions for using the Box Camera, Coronet W.259/E, printed in England), complete with its diagrams and the Coro-Flash advertisement — the ephemeral paper that almost never survives with these cheap cameras.

06

Why It Matters

Modest in value but satisfying as an object: a complete, functioning example of the British box camera at its 1950s peak, from Birmingham's leading maker, with its fragile manual intact. Its real charm in this collection is as a pair — set beside the German Agfa Synchro-Box from the same lot, it makes a neat two-nation snapshot of the same idea, the point-and-press box, on either side of the Channel, in the last decade before the snapshot went automatic.

References · 6 sources ↓
  1. Coronet Ambassador, Camera-wiki.org
  2. Coronet Camera Company, Wikipedia
  3. Coronet Ambassador Box, Art Deco Cameras
  4. Coronet Box Cameras, Camerapedia
  5. Box camera, Wikipedia
  6. 120 film, Wikipedia
Neighbours in time
← EarlierEngland East1954 Later →The Idiot1968
Cite this object Coronet Ambassador, The Meridian, collection of Yulan Galagoda, meridian.yulan.me/collection/coronet-ambassador-1955
Primary · 1×
A black Coronet Ambassador box camera, Made in England, with a ribbed body, chrome-covered brilliant finders and a decorative metal front plate reading 'Coronet Ambassador, 6x9 cm'; shown from front, side and base (with a red 'Coro-Flash' label and serial H 62317), together with its printed 'Instructions for using the Box Camera' booklet.
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